Smiling Paws Pets is a brand registered by The Happiness Group Ltd and each its subsidiaries and affiliates ('Smiling Paws Pets' or 'we' or 'us') recognise the importance of protecting the privacy of its customers and other third parties who provide their personal information to us.
This policy explains how we collect your personal information, what we do with it, and how it is protected.
KINDS OF PERSONAL INFORMATION COLLECTED AND HELD
The personal information we collect about you includes your:
HOW PERSONAL INFORMATION IS COLLECTED AND HELD
How we collect your personal information
Normally we collect personal information from you directly. We may collect your personal information:
when you make a purchase or complete purchase orders, registrations, requests or applications for our products, services, loyalty or other membership clubs (by phone, in person or electronically);
when you communicate with us during competitions, special events and promotions; and
where you access and interact with the website or the customer service team including via social media sites (See the section headed 'Online and Digital Services' below for further information).
If you apply for employment and complete forms applicable to the recruitment and selection process, we will collect your personal information through that process.
We may also collect personal information from third parties including through the acquisition of third party mailing lists and from organisations with whom we have an affiliation.
How we hold your personal information
We may hold your personal information in hard copy (paper) or electronic form.
If you provide information to us electronically, we retain this information in our computer systems and databases. Information held in electronic form is generally held on servers controlled by contractual hosting providers with Smiling Paws Pets. Smiling Paws Pets uses physical security, password protection and other measures to ensure that personal information stored in electronic form is protected from misuse, interference and loss; and from unauthorised access, modification and disclosure.
Personal information collected in hard copy (paper) form may be converted to electronic form. Generally the hard copy is destroyed at the end of this process. Information held in paper-based form is generally securely stored at our head office.
ANONYMITY AND PSEUDONYMITY
You have the option of not identifying yourself, or using a pseudonym, when dealing with Smiling Paws Pets. However, in certain circumstances, if we do not collect personal information about you, we may be unable to provide you with the services you have asked us to provide.
PURPOSES FOR COLLECTING, HOLDING, USING AND DISCLOSING PERSONAL INFORMATION
The main purposes for which we collect, hold and use your personal information are:
We also use and disclose your personal information:
The kinds of third parties to whom we may disclose personal information to include delivery services providers, manufacturers, suppliers, distributors, marketing and communications agencies, data analysts, IT service providers and our advisors including our professional advisors (including legal and financial advisors).
We may collect, hold, use and disclose personal information for other purposes explained at the time of collection.
Smiling Paws Pets may send you direct marketing communications to keep you informed about products and services we provide and other products and services that may be of interest to you via email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
Smiling Paws Pets acknowledges and respects its customers' choice to "opt-out" of direct marketing communication activities undertaken by Smiling Paws Pets. You may opt out of direct marketing communications at any time by contacting us on email@example.com
You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
OVERSEAS DISCLOSURE OF PERSONAL INFORMATION
Your personal information will also be disclosed to overseas recipients (including services providers who assist to us improve our products and services by analysing sales information and trends and conducting customer satisfaction enquiries).
ONLINE AND DIGITAL SERVICES
Third party sites
During online transactions we do not collect your credit card or banking details as online payments are handled by Stripe, Shopify and Paypal.
Smiling Paws Pets's website or communications may also contain links to websites which are owned or operated by other parties. You should make your own enquiries as to the privacy policies of these parties. We are not responsible for information on, or the privacy practices of, any third party websites.
Cookies and Digital Identifiers
Generally, individuals can use our digital services without identifying themselves. We may collect device identification information when you use a computer, mobile phone, smart phone, tablet, or other device to access or interact with us through our online store and sites smilingpawspets.com or other applications. This information may include session cookies, your device IMEI number, IP address or MAC address. In some cases, these identifiers may only relate to a device or may be of an aggregated or statistical nature, and will not identity you as the user. In other cases we may associate information about your use of the website and other digital services over time with your personal information, e.g. where on any occasion you have logged in, followed a link sent to you by email or we have otherwise been able to identify you.
Smiling Paws Pets and third-party vendors use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on an individual’s past visits to our website and third party websites.
ACCESSING AND SEEKING CORRECTION TO PERSONAL INFORMATION
Accessing Personal Information
You are entitled to access your personal information held by Smiling Paws Pets on request. To request access to your personal information, please contact The Privacy Officer using the contact details set out below under 'Contacting Us'. In limited circumstances, access to your personal information may be declined in accordance with the Privacy Principles.
Updating personal Information
Smiling Paws Pets will endeavour to keep your personal information accurate, up-to-date and complete. You can assist us with this by letting us know if you notice errors or discrepancies in information we hold about you and letting us know if your details change.
If you consider any personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading you are entitled to request correction of the information. After receiving a request from you, we will take reasonable steps to correct your information.
Destruction of Personal Information
Smiling Paws Pets take reasonable steps to destroy or permanently de-identify your personal information where it is no longer required and to protect your personal information from unauthorised access, disclosure, loss, misuse and alteration.
If you wish to have your personal information removed from our records, you may request that your personal information be deleted or destroyed. It will not always be possible to comply with your request to delete or destroy your personal information.
COMPLAINTS ABOUT HANDLING OF PERSONAL INFORMATION
CHANGES TO THIS POLICY